Gain vital intelligence about the prospects and customers who call in response to your marketing and sales efforts, and leverage that knowledge to better focus marketing strategies and media buys.

• Validate marketing expenditures and show ROI by tracking initiatives to leads and sales
• Make marketing decisions based on cost efficiencies, and create media and marketing vendor accountability
• Map the geographic location of and generate demographic information about prospects and customers

Reports allow you to accurately quantify marketing efforts, make smarter marketing decisions and negotiate more profitable deals with the media and other advertising vendors based on factual performance.

• Reallocate wasted ad dollars to programs that generate results, or if downsizing the marketing budget, use the reports to know which programs can be cut without impacting sales
• Increase response to your marketing efforts by using easy-to-remember vanity and repeater numbers
• Get more mileage out of every media buy by downloading the name and address of callers responding to your advertising for use in targeted direct mail campaigns

Have immediate access to historical marketing campaign data in order to modify strategies and budgets as needed, and demonstrate marketing performance to others in your organization.

Capture data on every call that comes in to your office (even if the lines ring busy or no one answers, or if the callers have call blocking or unlisted numbers).

• Receive up-to-the-minute data on calls and track every lead…even those that might have otherwise been lost
• Automatically feed customer data into your CRM or lead management system, allowing you to track every prospect from marketing source to sale, and eliminating manual data entry errors